Real estate agents need a CRM that understands their workflow — lead tracking by property type, pipeline stages that match the buying/selling process, and team tools for brokerages. Generic CRMs like HubSpot and Pipedrive can work, but they require significant customization to get there. Here's how the options compare.
Feature Matrix
| Feature | Realtor Hub | HubSpot | Pipedrive |
|---|---|---|---|
| Real estate pipeline stages | ✅ Built-in | ⚠️ Custom setup | ⚠️ Custom setup |
| Lead capture forms | ✅ Yes | ✅ Yes | ✅ Yes |
| Property tracking | ✅ Yes | ❌ No | ❌ No |
| MLS/IDX integration | ✅ Planned | ❌ No | ❌ No |
| Team management | ✅ Yes | ✅ Yes (paid) | ✅ Yes (paid) |
| Automated follow-up | ✅ Yes | ✅ Yes (paid) | ✅ Yes (paid) |
| Email integration | ✅ Yes | ✅ Yes | ✅ Yes |
| Mobile app | ✅ Yes | ✅ Yes | ✅ Yes |
| Real estate-specific reports | ✅ Yes | ❌ No | ❌ No |
| Setup complexity | ✅ Low | ❌ High | ⚠️ Medium |
Pricing Breakdown
| Plan | Realtor Hub | HubSpot CRM | Pipedrive |
|---|---|---|---|
| Starter | $89/mo | $20/mo/user | $14/mo/user |
| Professional | $149/mo | $890/mo | $49/mo/user |
| Team | $299/mo | $3,600/mo | $99/mo/user |
| Agency/Enterprise | $499/mo | Custom | Custom |
Best For Different Agent Types
Solo Agents
Realtor Hub is the best fit — purpose-built for real estate, affordable at $89/mo, and no complex setup. HubSpot's free plan works but requires significant customization.
Small Teams (2–10 agents)
Realtor Hub's Professional plan ($149/mo) handles team management at a fraction of HubSpot's cost. Pipedrive is a solid alternative for teams that don't need real estate-specific features.
Large Brokerages
HubSpot or Salesforce may be better for large brokerages with complex marketing automation needs. Realtor Hub's Agency plan ($499/mo) is a cost-effective alternative for brokerages that want real estate-specific tools.
Frequently Asked Questions
Can I migrate my contacts from HubSpot to Realtor Hub?
Yes. Realtor Hub supports CSV import for contacts and leads. We also offer migration assistance for teams moving from HubSpot or Pipedrive.
Does Realtor Hub integrate with my email?
Yes — Realtor Hub integrates with Gmail and Outlook for two-way email sync, so all client communication is logged automatically.
Is Realtor Hub available as a WordPress plugin?
Realtor Hub is available as both a standalone SaaS platform and a WordPress plugin. The plugin version integrates directly with your existing WordPress site.
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